Great news from the Lisbon Challenge alumni. Just the other day, we got an email from Mauro Arrau, founder of Mytriphoto, to let us know that they’re now based in Dubai, to help the hotel industry with their online marketing solutions.

Mytriphoto, a Lisbon Challenge alumni startup allowing hotels to have automated user generated content through 360º photo, is the perfect embodiment of the lean approach. Mytriphoto has pivoted twice and keeps accelerating. They have developed the 360ºSelfie, a leading-edge technology device located at the main attractions of the Hotel turning guests into hotel promoters. First, the team was targeting tourists and photographers as a marketplace, and now they are completely focused on hotels.

As a startup targeting the tourism industry, the value proposition was tested in several cities. Founded and incorporated in Santiago de Chile, Mytriphoto explored its business model at Lisbon Challenge Fall 2014. Then, they focussed on market research and developed their first product, the 360cam, during 4 months in New York. Later on, they moved back to Chile to do some tests with hotels and improve their machine. Now, they are preparing their go-to-market strategy and first round of investment with Turn8 Accelerator Program in Dubai.

Good to know that some of our alumni are focusing on the hotel industry, because we are bringing back our Tourism Day and Lisbon is turning itself into a serious tourism lab. Stay tuned!